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艾普兰

AWE Award


全球智慧生活领域奥斯卡奥斯卡

The Oscar of Smart Life Industry Worldwide

家电与消费电子领域的最高荣尚

Highest Distinction in the Home Appliances and Consumer Electronics Sectors



荣耀、引领、开放、积淀、责任、高度、权威、公正

Honor, Leadership, Openness, Accumulation,Responsibility, Highness, Authority, Fairness


“艾普兰” 倡导科学、自然、健康的生活

AWE Award Advocates Scientific, Natural and Healthy Lifestyle


AWE艾普兰奖的设立虽然只有短短几年,但是其知名度从家电领域已经扩展到消费电子领域以及周边领界,成为各界公认的具有跨界影响力的实力评选。每年也都成为各品牌企业的必争之荣誉。


Although the AWE Award was only founded six years ago, but in the short span of its existence, its recognition has spread from the home appliance sector to consumer electronics and other adjacent fields, turning into a universally acknowledged selection program marked by its cross-industry nature and capacity. It has become a prize to strive and vie for each year for enterprises and brands in relevant sectors.


作为艾普兰的发起方,同时也拥有强大的专家团队和企业基础的中国家用电器协会,秉承严格公正、推陈出新、理念引导、接轨全球的原则,为行业和大众树立旗帜和榜样。艾普兰的获奖产品多年在市场的考量和检验中深受好评,留给大众的印象已经是:凡艾普兰必精品。


As the founding party of the award and a collective comprised of an exceptional team of experts and extensive corporate foundation, the China Household Electrical Appliance Association (CHEAA) abides by the principals of strict fairness, audacious innovation, leadership by concept and global assimilation, and positions itself as the emblem and benchmark for the industry and the public. The AWE Award has received widespread and critical acclaim amid challenges and inspections from the market, and the impression among the public is that: AWE Award winners are true winners.


目前主办方AWE不仅与上百家海内外媒体形成联动来推广艾普兰,而且还与相关权威行业机构、零售巨头等众多机构建立合作关系,以塑造艾普兰在国内的品牌形象以及在国际上的影响力。多年与京东的战略合作连续五年指定京东为艾普兰大众欢迎产品奖评选的唯一平台;2017年,AWE还将与国美合力解锁全新的线下合作模式,将艾普兰获奖产品推向销售最终端。


At present, award sponsor AWE not only has formed a coordinated communication model with media from both home and abroad to advertise the AWE Award, collaborations have been forged with a myriad of authoritative organizations, retail giants and other entities, which will certainly be conducive to strengthening the brand image of the AWE Award in China and fortifying its clout on the international arena. Many years of partnership with JD.com includes appointing JD.com as the only platform for the selection of the AWE Award Public Popular Product. In 2017, AWE will also team up with GOME to unveil a brand new offline cooperation model, which will propel AWE Award-winning products toward the end terminal of sales.


见证前沿理念和技术的活力迭代

Witnessing New Iterations of Cutting-Edge Concepts and Technologies

诠释现代科技与生活的完美交融

Embodying the Immaculate Fusion of Modern Technologies and Life


坚守公允 甄选卓越

Selection of Excellence through Justice and Fairness

艾普兰—只用实力说话!

AWE Award - Speaking with Powerful Actions



艾普兰标志使用规范.pdf



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